Present Embody


This photograph of this very modern winery speaks to me of the balance that is every winery.  Wood and steel, warm and cold, focus and blur – the balance that is required to produce this liquid art is often too ephemeral to convey photographically.  Varietal distinction, Ph balance, microbullage are ancient and modern and impossible to photograph.  But, the contrasts are also more general than these, to the balance between tradition and technology – time-tested truths embodied in state of the art trappings.

This photograph with its selective light and blurred context is one I keep coming back to visit for a winery’s visual appeal – but I think about this image in terms of how wineries strive for this balance, perhaps how we each strive for this balance – in agriculture, in business in quotidien concerns.  We cannot help but express “a balance” and aspire to make it the best we have to offer.  It’s a balance of the inside and the out, the content and the form, the polishing to the greatest good.  And who is the judge of good of this?  Each of us.


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